Those who are devoted to other gods and worship them with faith, actually worship only Kṛṣṇa but they do so in a wrong way. They worship without following the rules which would allow them to attain Kṛṣṇa, and thus they return to this world. Or they follow the rules in a wrong way against the injunctions of the śāstra and without conscious worship of Kṛṣṇa as the Supreme Lord. For example, when a man pours water on the leaves and branches of a tree without pouring water on the root, he does so without sufficient knowledge or without observing regulative principles.
Those who are devoted to other gods and worship them with faith, actually worship only Kṛṣṇa but they do so in a wrong way. They worship without following the rules which would allow them to attain Kṛṣṇa, and thus they return to this world. Or they follow the rules in a wrong way against the injunctions of the śāstra and without conscious worship of Kṛṣṇa as the Supreme Lord. For example, when a man pours water on the leaves and branches of a tree without pouring water on the root, he does so without sufficient knowledge or without observing regulative principles. Similarly, the process of rendering service to different parts of the body is to supply food to the stomach. The demigods are, so to speak, different officers and directors in the government of the Supreme Lord. One has to follow the laws made by the government, not by the officers or directors. Similarly, everyone is to offer his worship to the Supreme Lord only.