“The names of the Lord like Rama and Krishna are nondifferent from the person Rama and Krishna. Thus by chanting the Hare Krishna mantra one constantly associates with Rama and Krishna, the Supreme Personality of Godhead, and therefore becomes liberated.”
This is from the Srimad-Bhagavatam 8.3.8-9
[This chapter of the Srimad-Bhagavatam is entitled “Gajendra’s Prayers of Surrender.” In this chapter, the King of the elephants, Gajendra, having been attacked by a crocodile, prayed to the Personality of Godhead for protection.]
The Supreme Personality of Godhead has no material birth, activities, name, form, qualities or faults. To fulfill the purpose for which this material world is created and destroyed, He comes in the form of a human being like Lord Rama or Lord Krishna by His original internal potency. He has immense potency, and in various forms, all free from material contamination, He acts wonderfully. He is therefore the Supreme Brahman. I offer my respects to Him.
The Lord’s killing or annihilating of the demons is not exactly like the killing of this material world. Although He appears to act within the modes of material nature, He is nirguna, above the modes of nature.
His name is not material; otherwise how could one get liberation by chanting Hare Krishna, Hare Rama? The names of the Lord like Rama and Krishna are nondifferent from the person Rama and Krishna. Thus by chanting the Hare Krishna mantra one constantly associates with Rama and Krishna, the Supreme Personality of Godhead, and therefore becomes liberated.
A practical example is Ajamila, who always remained transcendental to his activities simply by chanting the name Narayana. If this was true of Ajamila, what is to be said of the Supreme Lord?
When the Lord comes to this material world, He does not become a product of matter. This is confirmed throughout Bhagavad-gita (
When the Lord comes, He does so on the basis of His spiritual potency (sambhavamy atma-mayaya). Because He is not forced to come by the material energy, He is always transcendental. One should not consider the Supreme Lord an ordinary human being. Material names and forms are contaminated, but spiritual name and spiritual form are transcendental.