“The best welfare activity is raising people to the platform of Krishna consciousness, since the conditioned souls are suffering only for want of Krishna consciousness. The Lord Himself also comes to mitigate the suffering of humanity.”
This is from the Srimad-Bhagavatam 8.7.44
[This chapter of the Srimad-Bhagavatam is entitled “Lord Shiva Saves the Universe by Drinking Poison.” As described in this chapter, the Supreme Personality of Godhead, appearing in His incarnation as a tortoise, dove deep into the ocean to carry Mandara Mountain on His back. At first the churning of the ocean produced kalakuta poison. Everyone feared this poison, but Lord Shiva satisfied them by drinking it..]
It is said that great personalities almost always accept voluntary suffering because of the suffering of people in general. This is considered the highest method of worshiping the Supreme Personality of Godhead, who is present in everyone’s heart.
One should endeavor for that which is never obtained by wandering up and down the universe as a result of the reactions of karma. What is that? One should endeavor to become Krishna conscious.
If one tries to spread Krishna consciousness all over the world, he should be understood to be performing the best welfare activity. The Lord is automatically very pleased with him. If the Lord is pleased with him, what is left for him to achieve? If one has been recognized by the Lord, even if he does not ask the Lord for anything, the Lord, who is within everyone, supplies him whatever he wants.
The best welfare activity is raising people to the platform of Krishna consciousness, since the conditioned souls are suffering only for want of Krishna consciousness. The Lord Himself also comes to mitigate the suffering of humanity.
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