“The chanting of the holy name of the Lord — Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare — is pleasing to the ear, and it expands good fortune to the audience who hears it chanted.”
This is from the Srimad-Bhagavatam 8.17.8
[This chapter of the Srimad-Bhagavatam is entitled, “The Supreme Lord Agrees to Become Aditi’s Son.” It describes how the Supreme Personality of Godhead was pleased by the payo-vrata ceremony performed by Aditi, and how He appeared before her in full opulence. At Aditi’s request, the Lord agreed to become her son.]
The goddess Aditi said: O master and enjoyer of all sacrificial ceremonies, O infallible and most famous person, whose name, when chanted, spreads all good fortune! O original Supreme Personality of Godhead, supreme controller, shelter of all holy places, You are the shelter of all poor, suffering living entities, and You have appeared to diminish their suffering. Please be kind to us and spread our good fortune.
The Supreme Personality of Godhead is the master of those who observe vows and austerities, and it is He who bestows benedictions upon them. He is worshipable for the devotee throughout the devotee’s life, for He never breaks His promises. As He says in Bhagavad-gita (9.31), kaunteya pratijanihi na me bhaktah pranasyati: “O son of Kunti, declare it boldly that My devotee never perishes.”
The Lord is addressed here as acyuta, the infallible, because He takes care of His devotees. Anyone inimical to the devotees is certainly vanquished by the mercy of the Lord. The Lord is the source of the Ganges water, and therefore He is addressed here as tirtha-pada, indicating that all the holy places are at His lotus feet, or that whatever He touches with His foot becomes a holy place.
Bhagavad-gita, for example, begins with the words dharma-kshetre kuru-kshetre. Because the Lord was present on the Battlefield of Kuruksetra, it became a dharma-kshetra, a place of pilgrimage. Therefore the Pandavas, who were extremely religious, were assured of victory. Any place where the Supreme Personality of Godhead displays His pastimes, such as Vrndavana or Dvaraka, becomes a holy place.
The chanting of the holy name of the Lord — Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare — is pleasing to the ear, and it expands good fortune to the audience who hears it chanted. Owing to the presence of the Supreme Personality of Godhead, Aditi was fully assured that the troublesome condition created for her by the demons would now be ended.