“The eternal occupational duty of the human being is to serve Krishna. This is the sum and substance of the Krishna consciousness movement.”
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This is from the Srimad-Bhagavatam 8.14.4
[This chapter of the Srimad-Bhagavatam is entitled, “The System of Universal Management.” This chapter describes the duties allotted to Manu by the Supreme Personality of Godhead. All the Manus, as well as their sons, the sages, the demigods and the Indras, act under the orders of various incarnations of the Supreme Personality of Godhead.]
TRANSLATION
At the end of every four yugas, the great saintly persons, upon seeing that the eternal occupational duties of mankind have been misused, reestablish the principles of religion.
PURPORT:
…The entire Kali-yuga is full of faults. It is like an unlimited ocean of faults. But the Krishna consciousness movement is very authorized. Therefore, following in the footsteps of Sri Caitanya Mahaprabhu, who five hundred years ago inaugurated the movement of sankirtana, Krishna-kirtana [congregational chanting of Krishna’s names], we are trying to introduce this movement, according to superior orders, all over the world.
Now, if the inaugurators of this movement strictly follow the regulative principles and spread this movement for the benefit of all human society, they will certainly usher in a new way of life by reestablishing sanatana-dharma, the eternal occupational duties of humanity.
The eternal occupational duty of the human being is to serve Krishna. Jivera ‘svarupa’ haya-krsnera ‘nitya-dasa.’ This is the purport of sanatana-dharma. Sanatana means nitya, or “eternal,” and Krishna-dasa means “servant of Krishna.” The eternal occupational duty of the human being is to serve Krishna. This is the sum and substance of the Krishna consciousness movement.
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